Education
Pratt Institute (09/2024-06/2026)
MS Communications Design: Packaging, Identities and System Design
University of the Arts London - London College of Fashion (09/2018-06/2022)
BA Fashion Communication: Creative Direction for Fashion
Experience
Maison Margiela - Management Trainee / VM and Retail Department (07/2023-07/2024)
• Participated in seasonal launches, in-store events, and holiday campaigns.
• Daily review and maintenance of visual merchandising and store Mix-March styling.
• Daily store operations, created schedules, weekly reports, marketing analysis and replenishment plans.
• 6 months sales experience data and achieved targets of 90% or higher.
• Communicated with the CRM department to prepare birthday gifts for VIP clients and other GWP for events.
• Event on-site assistance and execution.
Moncler - PR Team - PR Intern / Marketing Department (10/2022-12/2022)
• Management, production, and follow-up of advertising images for magazines, airports graphics and postings, etc. Daily communication with media and shopping malls to confirm advertising images.
• Compiled APAC's Weekly Clipping Reports and produced 10+ Weekly Newsletters.
• Daily management of PR samples. Planned photo-shoots for loan and celebrity gifts.
• Wrote and translated brand press releases.
• Event on-site assistance and execution; Assisted with departmental budgets, payments and contracts.
Godiva - VM Team - VM Intern / Marketing Department (07/2021-12/2021)
• Participated in different seasonal campaign designs, such as Mid-Autumn Festival, Anniversaries, Christmas, Chinese New Year, etc. Provided reference for initial design systems.
• Worked with suppliers, follow-up on design systems and project implementation,
as well as reviewing prototype designs, material production, fulfillment, and distribution.
as well as reviewing prototype designs, material production, fulfillment, and distribution.
• Design and production of store promotional posters, including seasonal event posters.
• Implementation of 'Store Display Guidelines' for decorative elements and drawings for various store locations.
• Review of project feedback and data to create a design audits on the execution of various store campaigns.
Rednote 小红书 - Content Department - Content Planning Intern (05/2021-07/2021)
• Explored outstanding authors, created content showcases through operation perspectives. Created planning cases.
• Planned off-line events and cooperated with the project implementation, and interface with suppliers.
• Follow-up on hot events to create content in popular, topical areas.
• Wrote planning proposals, and assembled weekly group reports.