This design is a portable travel care kit created for Aesop, embodying the brand’s signature aesthetic of nature, restraint, and functional minimalism. The packaging is made from eco-friendly molded pulp using vacuum forming technology, ensuring structural integrity while embracing sustainability. The internal tray features four compartments, securely holding 100mL bottles of shampoo, conditioner, body cleanser, and body lotion—perfect for short trips.
The packaging structure is cleverly designed to fold and unfold with ease, making it convenient for storage and transport. A hanging slot on the right side allows the entire kit to be mounted on the wall, offering added convenience in spaces such as bathrooms or gyms. A rotating lock made from black walnut wood adds a tactile, natural accent while functioning as a secure closure. The twist mechanism provides both practical functionality and a subtle sense of ritual during use.
The outer sleeve is wrapped in a soft gradient green paper, reflecting Aesop’s understated and organic brand identity. This design blends practicality, displayability, and sustainability, making it ideal for travel retail, seasonal gifting, or brand pop-up activations.
