This Hello Kitty limited-edition PR gift box was created with the intention of blending sweetness with smart functionality. Inspired by Hello Kitty’s iconic charm, the packaging is designed to be both collectible and sharable — a perfect balance of brand storytelling and user experience.
The box features a two-tier structure: the upper section is a flip-top mailer with a built-in mirror, held open with red ribbons that add a playful yet practical touch. The lower section is a pull-out drawer with dual ribbon pulls, enhancing the sense of ceremony in every unboxing moment. Inside, custom-cut EVA inserts cradle each beauty product precisely, offering both protection and visual harmony.
Visually, the box embraces Hello Kitty’s signature red, white, and soft gray palette, enhanced with subtle metallic textures that add a refined, premium finish. Every detail — from the mirror placement to the product arrangement — is carefully considered to elevate the user's experience.
This design goes beyond surface-level branding; it reimagines what PR beauty packaging can be — something delightful to open, intuitive to use, and beautiful enough to keep. It celebrates the joy of gifting, collecting, and self-expression — all through the lens of Hello Kitty’s timeless appeal.
