A collaborative brand experience between HEYTEA and Yoshitomo Nara, combining HEYTEA’s contemporary tea culture with Nara’s distinctive visual language and emotionally expressive characters.
The project explores how the collaboration can extend across packaging, product, retail, and spatial experience, creating a cohesive world that connects tea, art, and everyday emotion.
The collection centers on four mood-inspired tea flavors, each representing a different emotional state. These identities are translated across a limited-edition tea collection, collectible packaging, merchandise, an interactive pop-up store, and retail touchpoints, building a playful and immersive collaboration experience.
